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A logo buyer's guide
With hundreds of logos in front of you, how do you choose a logo that's right for your business?
- What do you want your logo to say?
Create a list of adjectives (e.g. fast, healthy, credible, fashionable, serious, happy etc.) that describe your desired business image.
- What do your competitors' logos look like?
Check out your competition and see what type of logos they are using. Try to find a logo that makes your business standout from the pack!
- What logo colors best suit your business?
We all have the same reaction to color. It affects our emotions. Use the color chart below as a guide. Remember to trust your instincts and first impression when looking at a logo.
Logos Colors - Emotional Color Chart
| Black |
| strong, powerful, credible, precise, definite, professional |
| Suggested Uses |
corporate, financial, fashion, construction, manufacturing, cosmetics, mining, oil, marketing, trades |
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| Red |
| hungry, exciting, urgent, dangerous, sexy, romantic, evocative, advertising, design, warming |
| Suggested Uses |
food, clothing, fashion, cosmetics, real estate, entertainment, health care, emergency services, hospitality, marketing, PR, sport |
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| Green |
| nurturing, natural, organic, calm, youthful, instructional, education, adventurous, ecological |
| Suggested Uses |
medical, scientific, governmental, recruitment, HR, tourism, eco-business |
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| Blue |
| credible, powerful, calming, clean, focused, medical, professional, judicial |
| Suggested Uses |
medical, dental, scientific, utility services, governmental, health care, IT, technological, recruitment, trades, podiatry, law |
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| Orange |
| fruitful, creative, dynamic, energetic, youthful, expressive, childlike, innocent, enthusiastic, |
| Suggested Uses |
childcare, food, entertainment, education, recruitment, sport, |
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| Yellow |
| youthful, energetic, dynamic, encouraging, design, ideas, bright, invention |
| Suggested Uses |
signs, childcare, food, entertainment, e-commerce, new technology, auto |
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| Purple |
| spiritual, sensual, metaphysical, mysterious, magical, religious, evocative, senses, healing |
| Suggested Uses |
body, mind and soul, podiatry, crystals, astrology, tarot, aromatherapy, massage, yoga |
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| Brown |
| nurturing, historical, retrospective, safe, financial, traditional, conservative, reliable |
| Suggested Uses |
mining, construction, veterinary, financial, real estate, |
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| White |
| clinical, clean, medicinal, clear, pure, spacious, simple |
| Suggested Uses |
medical, dental, scientific |
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