| No one likes to wade through
pages of poorly written, long-winded website content. It's time
consuming, laborious and tiring.
Use these website writing tips to make your web pages
a pleasure to read.
Well written website copy is:
- Concise
- Simple
- Often summarized
- Scannable
- Objective - factual
- Accurate, helpful, useful
- Interesting – engaging
- Positive
Try to avoid:
- Embellishing
- Using ego-driven content
- Rambling
- Using jargon
- Directionless text
- Using overly-hyped language
Keep it simple for fast user scanning
Most users scan website text rather than carefully
reading it. They look for points of interest and navigate accordingly.
Users value concise, well-written website content, which gives an
impression of cohesion and is a pleasure to read.
Limit the length of your online pages
Always keep your readers in mind when writing for
the web:
- Users do not like long, scrolling pages - they
prefer the text to be short and to the point
- Users loathe marketese
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