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Despite
popular belief, not every business
needs a website.
While some people would have you believe a web presence
is as necessary as a business card, this simply is not true.
Websites have a number of functions:
- Provide information
- Provide customer support
- Provide contact details
- Enable local or global
marketing
- Reach new customers
- Service existing customer
- Generate revenue
- Provide value added services - e.g. real estate
loan calculator
- Enable customer feedback
While this list is common among big business, many
small business websites are little more than online brochures. And
this is appropriate considering most people use the internet for
information.
3 Big "Customer-Focused" Questions
If you are thinking about creating a website, ask
yourself:
- Do my existing/prospective customers
use the Internet?
- Do my existing/prospective customers
look for our products/services on
the Internet?
- Would my existing/prospective customers
expect us to have a website?
If the answer to these questions is a resounding NO,
don't bother about creating a website. If however, you think your
customers would use, benefit and expect your business to have a
website - it's time to get online.
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